When I switched into a growth product role from a traditional product role, I tried to find resources on how to think about growth strategy, experimentation, tactics, and channels.
This podcast is a library of 90 episodes with the top growth experts in the world on everything you might want to know about growth.
Mark Roberge (Co-Founder at Stage 2 Capital, Former CRO of HubSpot, Sr. Lecturer at Harvard) wrote and published a case Study on Drift in 2020.
I was featured as a main protagonist in it, which focused the early days of Drift's journey to a $1.2B exit.
When Drift was first getting started, we needed a product development process that was adaptable and allowed us to ship small increments at high speeds. Alongside Drift CEO David Cancel, I developed a methodology called Burndown, which I documented in a free e-book.
After the book was released, it was amazing to hear from companies that used Burndown to unlock new levels of product development on their own teams.
One of the ways we built a high velocity growth function at Drift was through our day to day system of execution. That system was rooted in using unit economics to make prioritization decisions.
This blog post breaks down how we approached that and how you can do the same. If you reach out to me directly, I’m happy to provide you an Airtable template to start with.
A few months ago, I joined the SPC community to speak on everything about the early days of Drift and some growth strategies as we scaled.
This was a super fun, candid discussion that covered a lot of ground. It would be most valuable for someone in the earliest stages of building a startup.
There are a few core strategies that you can take in order to build a product that acquires users. In this talk, I’ll break down what those are, role models for each (who are some of the best in the world at this strategy), and how you can figure out which strategies to employ in order to create a growth flywheel.
Back in 2019 I took a sabbatical from Drift to explore a new part of the world. It was a hell of an adventure and I documented some of my experience with a written article, including photos and videos.
So, this one is a bit less of "content I made", but I am nevertheless extremely proud of it. Northeastern University chose me as the President of the university's first ever co-op (along with one other) from hundreds of students and an intensive application process.
I then got to explore 26 cities across 5 continents in five months of nonstop travel meeting early stage startups and forging connections for future students.